Black Rifle Coffee
I created and continue to drive substantial awareness for the Black Rifle Coffee Boerne, Texas location.
Client
Black Rifle Coffee
Timeline
2019 - Present
Capabilities
Brand Strategy
Social Media
Email
Videography
Photography
Graphic Design
About
The Client
Black Rifle Coffee Company is a veteran-owned coffee company serving premium coffee to people who love America. Black Rifle Coffee develops their explosive roast profiles with the same mission focus they learned as military members serving this great country and they are committed to supporting veterans, law enforcement, and first responders. With every purchase you make, they give back.
Challenge
Improve Brand Awareness
I needed to improve the quality of social media content, drive awareness from the community and surrounding areas, and drive more people to the coffee shop to buy coffee and merchandise.
Goal
Increased Engagement
Work with the Black Rifle Coffee Boerne, Texas location to increase community engagement, increase coffee shop sales of coffee and merchandise, and grow their social media following.
Result
Engaged Community and Brand Awareness
I built an engaged community of over 20,000 people. and continue to drive substantial awareness for the Black Rifle Coffee Boerne, Texas location. My work in the social media area consistently drives $25,000+ in monthly revenue.
Project Details
I exercise my expertise the only way we know how: meticulously and methodically. I believe in taking the time to do things systematically and patiently.
Strategy
As the first step we dove into discovering the core brand attributes for Black Rifle Coffee as a whole, and attributes that were specific to the Boerne, Texas community. I considered the following:
How do people describe Black Rifle Coffee?
How does Black Rifle Coffee describe their customers?
What does Black Rifle Coffee need to sound like when they're communicating?
How do Black Rifle Coffee customers feel when they're communicated to?
What tangible impact does Black Rifle Coffee create?
What sets Black Rifle Coffee apart from other coffee shops?
Once I knew the answers to these questions we used the data points to drive our actions moving forward.
Social Media
My team and I manage and create all content for the Black Rifle Coffee (Boerne, Texas) franchise location. This includes creating photography, video, and graphic design content for Facebook, Instagram, Twitter, and TikTok.
My team and I arrive on location per the social media strategy to shoot photo & video content for the soul purpose of producing high quality social media content.
Video
My team and handle all design, such as designing & maintaining display menus, designing flyers to promote events, and any other design-related customer touchpoint.
Graphic Design
Let’s get in touch.
I'll be in contact shortly to orchestrate a discovery session—a conclave where we'll discern if my expertise aligns with the magnitude of your challenges.
Prepare for a meeting that's not just about fit, but about fate. This isn't a mere conversation; it's the first step towards confronting and conquering your brand's adversities.